The fourth and final eBook in POLITICO’s Playbook 2012series once again provides an unprecedented minute-by-minute account of the race for the presidency. The End of the Line follows President Barack Obama and Republican challenger Mitt Romney as their campaign teams go all-in to win in the critical final weeks of the 2012 election.
From Mitt Romney’s “47 percent” video to Clint Eastwood’s speech to an empty chair, the 2012 presidential campaign did not lack for memorable moments. In The End of the Line, POLITICO senior White House reporter Glenn Thrush and senior political reporter Jonathan Martin chronicle every hairpin turn in a race that defied the predictions of pundits and prognosticators.
While some political observers considered Barack Obama’s reelection far from a sure thing, the president and his team remained resolute in their belief that they would prevail. In Boston, Mitt Romney’s advisers were just as confident that their man was headed for a smashing victory. In the end, only one of those views would be validated by events. The outcome of this election was never foreordained, however, and would ultimately be determined by two candidates, three debates, and a thousand small but critical strategic decisions.
With an eye toward writing a “first draft of history,” Thrush and Martin report on the intense internal debates over ad strategy that defined the parameters of the fall campaign—including a crucial late-May decision by the Obama campaign that may have tipped the scales in the president’s favor. They provide a behind-the-scenes look at the candidates’ debate preparation sessions, and they reveal why Romney’s campaign was so confident they were going to win.
The action climaxes on election night, as the opposing camps huddle nervously in their hotel suites to await the verdict of the voters. The End of the Line reveals for the first time what the Obama brain trust really thought about the agonizingly long wait for Romney’s official concession—and what happened after Obama put the telephone to his ear and heard the words “Hello, Mr. President, it’s Mitt Romney.”
No one could have predicted all the twists and turns of the 2012 election—and no one was better equipped to chronicle them than the POLITICO team. The End of the Line is frontline campaign reporting at its finest, meticulously reported and compulsively readable.
Excellent account of last month of 2012 election45
This atlas if a Republican defeat was spot on, may even serve as a diatribe of Romney the individual.55
Good east read, but the ending was a cliffhanger. Didn't appreciate that too much. Seems like they rushed to get it out. I think with all the build up of the bad polling the reader expected to see the fallout from that. The last line in the book leaves you expecting more, not a sequel.45
This is an interesting read, but the book does not offer any new material not already widely known to even the more casual politics junkie. This book is an extended essay rehashing what we already know more so than it is a book bringing new information to light. I had expected more of an analysis and less of what I already know. How many followers of the news cycle don't already know that the fact that the Obama campaign decided to spend a lot of its money very early was not only a big risk, but may also have been the single most important move of this election? What went wrong with Romney's polling? How could a self-proclaimed master-manager mismanage a campaign to this extent? This book provides simple a answer to these questions and many more, but that is also all it provides.25
A very enjoyable read. It made me feel like a fly on the wall during some of the tense moments of the 2012 presidential election. I liked how the authors took you back and forth between the two candidates' camps. I highly recommend it for those that love following politics and enjoy a glimpse behind the scenes.55
This was wonderful reading, offering a real behind the curtain look at the dying weeks of a bizarre campaign. The pacing, relevance, access and insight made this a treat to read.55
Informative and enlightening read. Very interesting background information.55
A great quick down and dirty of the last days of the election. Great for anybody interested or a student of politics.55
Although I'm an avid reader of the news; I have not read a book in over ten years. I read The End of the Line in three sittings and found it well worth the read. If you want a behind the scenes look of the last 38 days in the Obama and Romney's campaigns - full of the emotive content of the major campaign players that one can only imagine - this is the Read. If you like politics, you'll love this book. EXCELLENT55
It was a page turner. I did not put it down until completion. If you love politics and lean left, you will enjoy.55